During
its long and vaunted history, the music website/indie tastemaking farm known as
Pitchfork has done its fair share of tossing its now quite substantial weight
around to influence its loyal readers to purchase albums, attend shows, and
climb aboard the buzz express of certain artists and bands. The rise of acts
like Broken Social Scene, the Arcade Fire, Animal Collective, and Crystal
Castles directly coincided with gushing reviews and ceaseless coverage on the
site. This symbiotic existence often makes it difficult to discern whether Pitchfork
creates the initial buzz for such artists or whether the site merely rides the
waves of growing external popularity. Whatever the case, Pitchfork possesses a
great deal of power, which it wields primarily by way of its wordy album
reviews, but more precisely by the numeric ratings that accompany each review.
Albums, five of which are usually reviewed each week day, can receive anywhere
from a 0.0 to a 10.0. Records that reach somewhere above the 8.4 mark receive a
coveted “Best New Music” label (though this cut-off point seems rather
malleable). Many of the albums that are reviewed, by virtue of the fact that
the site selects ones that its readers will care about in the first place (which
does include the Taylor Swifts of the world), end up getting relatively
favorable scores. It is a rare event to see an album receive a score greater
than 9.0, but equally as rare to see a score below 4.0.
As
of this writing, Pitchfork has bestowed perfect 10.0 ratings on 12 albums upon
their initial release—not counting dozens of others that have received the
score after being reissued. Because of Pitchfork’s sway over the indie world, these
so-rated albums may be recognized as being part of a pantheon of ‘indie’ music
classics (at least until at some point later, slight revisionism occurs: see …And You Will Knows By the Trail of
Dead’s Source Tags & Codes, which
received a 10.0 upon release in 2002, but barely made the top 100 on
Pitchfork’s best albums of the decade seven years later). On the other side of
the coin that brings indie fame and notoriety is the dreaded 0.0 score, of
which the site has doled out 12. This rating, from pretty much any angle,
indicates that the album is worthless. It also alerts readers that the world may
somehow be worse off just by the mere fact that the album exists in recorded
form. This is harsh, to be sure, but the rarity with which this horrific score
is handed out and the care with which the site ostensibly evaluates albums,
this valueless rating must mean something. Most of the zeros-point-zeros have
been awarded to albums that Pitchfork would not be expected to review at all—including
two KISS albums, Bachman Turner Overdrive’s “Greatest Hits,” and a Jet record (one
that arguably got a 0.0, but no actual digits were present on the page— just a
video of a monkey urinating into its own mouth). One can safely assume Gene
Simmons and the guys in BTO were none too bothered by a severely negative rating
by some indie music website, so the impact of these 0.0’s is quite negligible. Other
0.0’s were given to artists Pitchfork has at times adored (and even given perfect
10.0’s to), but were so far along in well-respected careers, the scores really
wouldn’t have had much of an impact on their legacy or ability to sell albums
in the future (see Sonic Youth, the
Flaming Lips, Robert Pollard).
After
sorting through these other worthless records, we arrive a little review penned
by Chris Dahlen, dated September 27, 2004, in which the album Travistan by Travis Morrison receives
the dreaded mark of the beast and, in a flash, Morrison’s career as an
independent artist immediately crumbles. Radio stations won’t play his music.
Fans stop attending his shows. Record stores refuse to carry the album. (NB: While
there weren’t many glowing reviews for the record out there, critics like
Robert Christgau and sites like AllMusic did give the album at least decent
marks). I understand this may all seem quite insignificant. Who is Travis
Morrison anyway? Well, readers of Pitchfork in the early 2000s would have been
quite familiar with the band Morrison fronted from the mid-1990s until 2003,
The Dismemberment Plan. Pitchfork appeared to be staunchly in the D.C. band’s
corner by the time the curtain closed on The Plan’s existence (though they have
since reunited). The site gave the band’s final studio album, 2001’s Change, an 8.6, and the reissue of that
album’s predecessor, Emergency & I,
got the high holy honor of a perfect 10.0. So, when the Plan disbanded and
Morrison struck out on his own, most indications—without even hearing the music—pointed
to at worst a neutral review, buoyed by the fact that this was Travis Morrison
and Pitchfork loved his old band. Surely Morrison had obtained enough good will
over his career to avoid a rating worse than death.
Morrison
was given no free pass. Aside from the stark “0.0” looming over the review
page, the reviewer said this of the record: “Travistan fails so bizarrely that it’s hard to guess what Morrison
wanted to accomplish in the first place” and “Throughout the record, Morrison
seems dead set on sabotaging the music’s few positive attributes with fatal
dorkisms and a surprisingly dad-like sense of humor.” Call me anything, man,
but whatever you do, don’t make it “dad-like.” The review sent shockwaves of
sorts through the indiesphere that ultimately sabotaged any chance the album
had for moderate commercial success. Morrison’s record label said the review’s
effects were “immediate and disastrous.” Morrison himself said that fans’ view
of him changed almost instantly due to the review. He later told the Washington Post that he felt Pitchfork
was trying to “take him down a peg.” What many felt could have been a fruitful
and productive career as a solo artist was pretty much over before it even
began. The effects of the review were so far-reaching that in 2006, a Pitchfork
managing editor told Wired Magazine that after Travistan, the site was making an effort to be “more careful about
doling out such brutal reviews.”
But
now, some eight years since the bomb went off, how does Travistan hold up? Does it still carry the fetid stench of that
0.0? Though I’ve long been a fan of the Dismemberment Plan (and saw them play
live just a couple of weeks ago), I had totally and completely avoided Morrison’s
solo album like the plague since it was first released. I didn’t want a genuinely
horrible record to somehow color the way I viewed the band’s previous material.
Yet I also have a morbid fascination with things that are considered objectively
bad. So, after many years of delaying, I put my fears aside and listened. And
while the album was not one I would recommend to a friend I actually liked, or
turn on at a party unless I wanted everyone to flee for the exits, I didn’t
turn to dust or stone once the soundwaves reached my ear canal. But for someone
desperately waiting for a conclusion to the “ellipsis in sound” of the album
closer “Ellen and Ben” from the final Plan album Change, I was sorely disappointed. And that perhaps is the whole
issue. When you have lofty expectations for how something should sound and then
the music goes in an entirely different direction, you’re naturally going to
judge more harshly than you would had you no preconceived notion of what it should
be like in the first place. So it is almost impossible, as someone who has
heard Morrison’s prior work, to not yearn for something in the same vein as
later Dismemberment Plan material. Travistan
is decidedly not that. But I have tried, upon multiple listens, to divorce my
expectations from what the album really is as a stand-alone creation
independent of any precedent. Unfortunately, even after this effort, the record
still sounds pretty dreadful.
The
biggest problem with Travistan, which
Dahlen mentions in his Pitchfork review, is the head-scratchingly dopey Schoolhouse Rock-esque interludes in
which the presidents on various pieces of American coinage sing from their own
perspective about wanting to be removed from said coinage. There are four of
these on the album and if they sound like a terrible joke, they play out much,
much worse in reality. They are silly and pointless. The rest of the album is all
over the place thematically, as we cover zoo animals on “Song for the Orca,”
the story in which Travis gets the snot beat out of him on “My Two Front Teeth,
Parts 2 and 3,” the harsh reality of death on “People Die,” and
modern political discourse on “Che Guevara Poster.” There is no apparent
cohesion in these ideas, which makes one wonder why they are all here. And the lyrics—the lyrics! They are almost
completely groan-inducing and lame. For example, on “Born in ’72,” we get: “I'm born as male as can be/Well, I'm still more important
than she/My friend got passed over for a raise/And she said she thought she'd
sue for days.” And, honestly, it gets worse, but I’ll spare you.
The album reeks of
someone trying too hard, yet seemingly not trying hard enough. That’s a symptom
that shows up all over the album, in just about every song. We delve into a
really heavy concept and then just dance around it until the time runs out, and
the listener is left wondering what the purpose of even having bothered to
write the song is. Yet, in spite of baffling rhymes, trite lyrics, and herculean
efforts to sound ‘unique,’ there are moments on the album that approach ‘good’
And while these moments are rare and never hold a majority in any one of the
songs here, they do exist and give the album some—albeit miniscule—value. Surely,
the oddly listenable chorus on “People Die” or the sweet near decentness of
“Angry Angel” must place this album somewhere north of ‘devoid of any worth
whatsoever.’
Let
me be clear: this is not a good album. I have now listened three times all the
way through and I don’t anticipate putting myself through that ordeal once
more. But how bad is it? I feel like a real 0.0-worthy record would have to be
far worse than this one. There are a few stretches of a few songs that sound
kind of interesting and, I admit, got my toe tapping. I figure an album that is
one of the worst of all time would have to be unlistenably offensive musically
and lyrically from the first note all the way until silence returns again. I am
no Pitchfork reviewer, but surely this album couldn’t have gotten much lower
than a 2.2.
I
wish I could say I learned something from this experience, but just as my
penchant for watching late era Eddie Murphy films (Norbit!) leaves me feeling nothing but dumb and empty, I don’t
believe I gained much from thrice listening to Travistan. Though, I’d advise anyone who is curious to check it out
to go ahead and do so, and decide for yourself what you think of it. We all see
(and hear) things differently. I hope someone somewhere out there falls completely
in love with this album and blasts it loudly from their car on warm spring
days. But please, for the love of God, don’t do it while I’m around.